Save time, save frustration, catapult your business content marketing efforts. See how a social media manager can help you.
A strong social media marketing presence is a necessary tool in small business these days. Effective social media management can result in increased brand awareness, drive sales and potentially showcase your talents to a bigger field of brands and customers. But, whilst important, it takes time and dedication to manage properly.
Social media success does not happen overnight. The first step is planning; lots of strategy jargon and tactics. This typically involves target markets, brand demographics, content creation and troubleshooting, well before you throw in some juggling and acrobatics. Sounds exhausting, right? And this is just the start!
If you answered yes, you are among the many businesses who could likely do with a hand to manage your social media marketing. But, if you are still not convinced, below are three of our top reasons why you should hire a social media manager to help with your online presence.
#1: Test content strategies
Fallen flat on one too many social media marketing campaigns of late? We get it – it is not you it is them, right? They don’t like what you are selling, what you are offering, or it is not the right time of the year for it… right? Wrong!
Chances are your strategies fell flat as you simply didn’t dip your toes into the water first. Before diving straight in, social media marketing strategies need to be tested to see which ones best fit your brand’s needs.
With the guidance of an expert social media manager you can nail down tried and tested strategies and determine whether it is time to step it up or move on. These experts know what it takes to get your message cutting laps faster than an Olympic swimmer. This cuts frustration of failed campaigns and wasted time, which is more than valuable in the small business landscape.
#2: Save valuable time
It is simple, when you outsource you gain back precious time.
As a small business owner you are probably well versed at juggling multiple deadlines already. You don’t need social media management taking up more of that time. Just give this important role to someone who lives and breathes social media management. That is not to say you don’t have any involvement, it just saves you from sweating the small stuff for a while. And, that has to be a nice relief.
#3: Remain consistent
A golden rule of any content marketing is to remain consistent. Often, time poor business owners fall victim right here. Content and social media marketing demands that you show up, and regularly.
There are tools which help to schedule your social media marketing posts, like those in this article by Forbes, but you still need the time available to create and schedule those posts. As part of your campaign social media managers take the strain off making sure your posts are consistent, high-quality and on target.
Who reaps the benefits of this? Your business and your brand.
Effective social media management is usually not a solo effort. It is time consuming and calls for dedication and education. Get the help you deserve from an expert social media manager.
Keen to some social media management help? Just check in with our team at Social Media Mastery. When it comes to content marketing management and education, we will beat any Olympian – on land or water.
Contact us to find out more.