Is a social media certification in your future? Here’s 6 beauties to get you started!
Right now on Seek alone, there are over 4500 ‘content’ jobs listed nationwide. Many of the people who will apply for these jobs, even those right at the top of the food chain, have no formal content marketing qualifications. Instead they have many years of on-the-job experience and knowledge to get them through.
With the reliance on social media marketing and good content now a vital part of any business, content creators and social media marketers are going to become more sought after and in demand.
If you want to get one over your competition, particularly if you are new to the game, social media courses and certifications are a tactical way to grab the cred needed to get you noticed.
So, where do you start?
Following are six of our top picks for content certifications that you should check out.
Social Media Mastery
- Certificate IV in Business
If you are seeking full accredited training in up-to-date business strategies, including social media management tips and insights, this course is for you. Through a partnership with Sutherland Training, we deliver the Certificate IV in Business which is a mixed-mode delivery of online learning and web-based chats. The course covers business strategies and aspects of social media marketing information.
The course is complimented by an optional two-day bootcamp experience, focusing on the latest digital media techniques. For full details, click here.
- Social Media Bootcamp
This intensive two-day training course provides learning, networking and brainstorming opportunities for those who wish to gain the most up-to-date social media marketing knowledge and strategies from experts within the digital realm. Although not accredited, you will leave the course with knowledge and templates that you can implement immediately.
This annual event is being held in Brisbane on 12 and 13 October 2018. For more details, click here.
Just like its name suggests, Hubspot is a hub of training of information that will make any profile look good. Here are a couple of their social media courses we think are worth checking out.
- SEO Training Course
This very quick, free course is great if you need to get your content to rank in search results. The course checks off three areas;
- How to Find the SEO Strategy that Fits Your Business
- Link Building for SEO: Scaling Your Backlink Strategy
- How Hubspot Uses Blogging to Rank #1 on Google
Although not officially accredited, the SEO Training Course provides helpful insight into improving and discovering relevance for your business or brand.
- Content Marketing Certification Course
This is another free online course offered by Hubspot. It is full of information that will help you grasp content marketing from a writer’s perspective. The course covers off 12 subjects, including;
- The Power of Storytelling
- Generating Content Ideas
- Building a Content Creation Framework
- Measuring and Analysing Your Content
- Creating a Blog Post
- Email Marketing Certification
According to course trainer and lead professor, Courtney Sembler, it is estimated by the end of 2021, over 316 billion emails will be sent each day from 4.1 billion email users (over half the world’s population). This course will help make certain your email will be opened by its intended recipient. Learn how to create an email marketing strategy that grows your business and your career.
Social Media Soiree
- Business Basics – Instagram and Facebook
If you are a newcomer to social media marketing or need to brush up on your skills, this one-day course on the Sunshine Coast will give you the leg up you need. Run by Holly Spillane the Founder of Culture Creative, and Carlie Wacker Fashion Editor for In Noosa magazine, the one-day workshop will teach you the fundamentals of Facebook and Instagram and how to grow your business through these platforms.
The workshop runs on Sunday 7 October 2018. For more information, click here.
Gaining content certification or undertaking a social media course won’t guarantee you a job. But it is a smart way to upskill yourself and help ready you for the very competitive digital marketing landscape.
Need a hand managing your social media marketing? Just check in with our team at Social Media Mastery. When it comes to content marketing management we can help get you noticed.
Start your chat with our team here.