Social media management implementation is an interactive way of reaching out to people with similar, if not the same interests as you or the goods and services that a business offers. The industry is the fastest changing industry in the world according to Michael Stelzner of Social Media Examiner. Therefore organisations are looking to outsource some components of their marketing as an effective way of managing the changes in strategies but also manage their budgets.
For the social media novices, getting started without any previous social media training can be daunting, however, the biggest mistake you can make is by not getting involved in the first place. Social media management does not need to be overwhelming and can prove to be fun and rewarding. So, pad up, lace up, put your thinking cap on, and get ready to dive head first into the game!
To help get you started with your social media management business, we have provided a basic plan of action.
Work Towards Your Business Goals
It’s just like trying to score a goal or get over the line. What is it that you want to achieve by setting up a social media presence? Are you trying to get more business and generate sales, or do you want to build on relationships with your already-established client base? Perhaps your reasoning could be a mixture of many, however work out your goal first so you have a good plan on the type of content you want to post and the activities you should undertake.
Remember to consider the times and frequency of engaging with your target audience too. If you missed it, we recommend you read over this article from our blog that addresses the topic.
Get in the Game
After you have established your social media management plan, it’s time to sign up and get active. There is no way of engaging new talent, or interacting with your existing clients on social media if you don’t have a presence in the first place.
If it is the fear of negative conversations or being talked about by pessimists that is holding you back, take this as an opportune moment to invest some time into setting things straight, in a gentle manner of course. As long as you are part of the movement on social media, you have an opportunity to correct the wrong then and there, and safeguard your reputation.
Be Resourceful and a Team Player
If you spend the majority of your efforts on social media bragging about your own self or business, people will lose interest, and fast. Remember social media is a huge beast, there are plenty of competitors about, and it is easy to un-follow someone who keeps beating their own drum.
It’s imperative to add value to conversations and this can be achieved through creating amazing, engaging content. Build up a following of people who look forward to reading your posts. It is these people who are likely to share your articles and build your network for you. A good rule of thumb is to stick to an 80/20 rule; 80% non-promotional posts and 20% promotional posts.
Engage with posts that share a common interest of yours, as this too will offer resourceful information for your followers, and in turn could get you noticed back. Be a team player.
Work Towards the Same End Result
Cross-reference your posts and articles against all of your social media accounts. Remember to offer the same engaging content and non-conflicting messages from one account to the next, including in your traditional marketing efforts. Ensure your marketing is working as a team towards the same end result, across all channels.
Be Patient and Start your Social Media Management Business
Gaining followers and getting those virtual high fives (commonly referred to as ‘likes’) does not happen overnight. Social media success is more about building a good quality brand which will gain traction over time. It takes commitment and dedication, just bear with it and remain on focus towards your goal.
Remaining open to conversations, listening, offering engaging content, and planning your attack and defense ahead of time, are some of the keys to a successful social media management plan.
If you want to learn more about successful and effective social media management, or looking to gain some social media certification, have you considered a social media marketing course?
Head over to our website at Social Media Mastery, to view the various social media training courses we have available. Our social media marketing boot camps also prove popular as social media courses, and are available in Melbourne, Perth, Brisbane and the Gold Coast. Stop by online to check out the full details of all our digital marketing training.